Top 10 tips for successful marketing:
- The best marketing should be able to resonate globally and isn't tied to any country in specific.
- Comedy and humour can be used in unexpected places.
- Marketing should be authentic.
- The film in question might not be recognised immediately.
- Refer to the audience as 'us' not 'them'.
- Real life truth connections could work.
- Props and effects don't need to be ludicrously expensive.
- Word of mouth works incredibly well.
- Real life connections are effective; the main plot device could be a cell phone.
- Update and bring old characters to life.
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